How forward-thinking brands are bringing products to life

Context

Meggle products are sold across multiple markets, and the company wanted to improve how consumers interact with their products after purchase. Packaging space is limited, but consumers often want more — more information, more ideas and sometimes support. Meggle partnered with Sugesto to extend the product experience beyond the packaging through a single QR code.

What Meggle wanted to achieve

Meggle wanted their products to become more helpful and interactive for consumers.

Value for the brand — Through Sugesto they can now

• Provide instant customer support directly from the product
• Help consumers discover recipes and ideas on how to use the product
• Run promotions and prize campaigns through packaging
• Collect feedback from consumers after purchase
• Continuously run market research through real product users