Sugesto was born from a very simple problem we experienced ourselves as end consumers. We bought a product but had nowhere to leave feedback.
From that frustration came Felora, an AI solution for collecting feedback directly from consumers. Market interest was strong, but we quickly encountered the reality of physical packaging: limited space, existing QR codes and high redesign costs.
Looking for a long-term and scalable solution, we turned to standards. Through research and collaboration with GS1 organizations, we discovered that GS1 Digital Link and 2D barcodes offered exactly what we were missing: one QR code that can connect a product to unlimited digital content.
That's how Sugesto was born — not as just another QR solution, but as a new infrastructure that enables products to remain digitally present and useful even after purchase. One QR code to bring products to life.
Our product is not designed as a one-off project. Sugesto continuously evolves alongside the market, technology and the needs of our partners. Every new feature has a clear goal: to improve the system long-term without unnecessary complexity.
We don't build technology because it's interesting — we build it because it solves real problems. Every innovation must have a clear purpose, measurable impact and meaning in everyday use. We use technology to simplify complex challenges and create solutions people can trust.
Our partners stay with us because we work through challenges together and build relationships based on trust. We believe in partnerships that last. That's why reliability, a responsible approach and consistency are at the center of every partnership.
Four people, one shared belief: products deserve a voice.
CEO & Co-Founder
I started my career as a developer and over the years worked as a solutions architect and product owner, building digital products for clients across various industries. Today I lead the development of Sugesto and the strategic direction of Inovie, with a focus on creating solutions that connect technology, products and real market needs. I love spending free time with family and friends, and whenever we can, our CTO and I swap the office for the football pitch.
CPO & Co-Founder
My background spans product management and design, with years spent shaping digital experiences across industries from fintech to consumer goods. At Sugesto I own the product vision — translating user insights and market signals into features that actually solve problems. I obsess over the details that make software feel intuitive, because good products shouldn't need a manual. Outside of work, you'll usually find me exploring new places or deep in a conversation about design, technology or anything that sparks curiosity.
CTO & Co-Founder
I've spent the better part of my career designing and building scalable systems — from cloud infrastructure and API platforms to real-time data pipelines. As CTO I'm responsible for Sugesto's technical architecture and making sure the platform is fast, secure and ready for whatever comes next. I believe great engineering means removing complexity, not adding it. When I'm not reviewing pull requests, our CEO and I are usually somewhere on a football pitch trying to settle an old score.
CCO
I lead commercial strategy with a focus on sustainable growth, data-driven decision-making and long-term business profitability. I built my experience at leading companies in FMCG, IT and management consulting, working on the optimization of business models, commercial strategies and operational efficiency. If I'm not with Excel spreadsheets, there's a good chance I'm somewhere in the mountains.
Products are not silent — they are active participants in digital communication.
We are building the future of digital product communication — setting a new standard in how products and people connect. Our vision is a world where every product can communicate directly with people, simply, reliably and without intermediary channels. Through one standardized QR code we enable a direct connection between products, brands and users — permanent, scalable and aligned with global standards.
Our mission is to bring products to life and give them a digital presence that lasts beyond the point of purchase. Such products know everything about themselves, communicate with people, provide information and support, and become a natural digital channel for the relationship between a brand and its customers.
Give every product a digital presence that lasts.
Every project begins with understanding the business context, internal processes and real needs of the client. The solution we develop is tailored to the specific brand, product portfolio and markets in which the brand operates. We carry out customization thoroughly and in a structured way, with clear communication, respect for deadlines and a consistent focus on quality. In this way, we ensure a premium solution and a collaboration experience that meets the standards of responsibility and reliability of leading companies in the market.
In our work we put ourselves in the role of the end user so that we can solve real problems. We collaborate closely and transparently with clients. We respect the knowledge, experience and perspective of our clients, actively listen, challenge solutions and act in an advisory capacity — with the goal of making the best decisions for the business, not just for implementation.
We collaborate with relevant standardization bodies to build solutions that are ready for growth, integration and the changes that are coming. Our approach ensures long-term sustainability and reliability in complex business environments.