Vision.
We're setting a new standard for digital communication between products and people.
About Us
Our Story
2024
The Idea
Sugesto was born from a very simple problem we experienced ourselves as end consumers. We bought a product but had nowhere to leave feedback.
Q1 2025
Market Entry
From that frustration came Felora, an AI solution for collecting feedback directly from consumers. Market interest was strong, but we quickly encountered the reality of physical packaging: limited space, existing QR codes and high redesign costs.
2025
The Shift
Collaborating with brands, we developed a complete solution that transforms every product into a direct communication channel between the brand and the consumer. Built on GS1 standards, a single QR code unlocks access to unlimited digital content.
2026
Sugesto launch
That's how Sugesto was born as a new infrastructure that enables products to remain digitally present and useful even after purchase. One QR code to bring products to life.
Mission.
Our mission is to bring products to life and give them a digital presence that lasts beyond the point of purchase.
How We Do It
An individual and responsible approach to every project
Every project begins with understanding the business context, internal processes and real needs of the client. The solution we develop is tailored to the specific brand, product portfolio and markets in which the brand operates. We carry out customization thoroughly and in a structured way, with clear communication, respect for deadlines and a consistent focus on quality.
We think like users, we advise like partners
In our work we put ourselves in the role of the end user so that we can solve real problems. We collaborate closely and transparently with clients. We respect the knowledge, experience and perspective of our clients, actively listen, challenge solutions and act in an advisory capacity, with the goal of making the best decisions for the business, not just for implementation.
We build on standards, ready for the future
We collaborate with relevant standardization bodies to build solutions that are ready for growth, integration and the changes that are coming. Our approach ensures long-term sustainability and reliability in complex business environments.
Real Partnerships
We work with clients, not for them.
Our partners stay with us because we work through challenges together and build relationships based on trust. We believe in partnerships that last. That's why reliability, a responsible approach and consistency are at the center of every partnership.
Sugesto has transformed how we connect with our consumers after purchase. What used to be a one-way message on our packaging is now an ongoing conversation. One QR code gives us direct feedback, better support, and real insight into how people use our products.
Marija Kolobarić
Head of Marketing, Meggle
I am extremely satisfied with the collaboration with Inovia. Communication is excellent, and it almost feels as if the team is part of our internal team.
Anna Stamm
Co-Founder Lipobuddy
I've been working with external developers for over six years, and since I started collaborating with the team at Inovia, we've ended all other partnerships to work exclusively with them. What sets Inovia apart is their deep commitment to truly understanding our customers and our product. It's something I haven't experienced with any other partner before.
Yannick Michels
Co-Founder Mediclix
The team is extremely professional in their architectural design and delivery of software products. They are efficient with their use of time and resources. You don't ever feel like they are dragging deliverables along and they are very cost conscious. You get the sense that they really love working with their clients to build & ship great products. And they want their clients to be successful!
Meera Lita Tandon
Product & Engineering Leader
Our Scribe4All team is very grateful for the dedication, effort and professionalism that the Inovia team have demonstrated in our work together. Their skill and knowledge produced a practice-transforming healthcare software that is used across a number of different clinics and healthcare programs.
Antonio Paletta
Co-Founder Scribe4All
Team
Four people, one shared belief: products deserve a voice.
Josip Leko
CEO & Co-Founder
I started my career as a developer and over the years worked as a solutions architect and product owner, building digital products for clients across various industries. Today I lead the development of Sugesto and the strategic direction of Inovie, with a focus on creating solutions that connect technology, products and real market needs. I love spending free time with family and friends, and whenever we can, our CTO and I swap the office for the football pitch.
Ivan Pavlović
CPO & Co-Founder
My background spans product management and design, with years spent shaping digital experiences across industries from fintech to consumer goods. At Sugesto I own the product vision, translating user insights and market signals into features that actually solve problems. I obsess over the details that make software feel intuitive, because good products shouldn't need a manual. Outside of work, you'll usually find me exploring new places or deep in a conversation about design, technology or anything that sparks curiosity.
Mario Martić
CTO & Co-Founder
I've spent the better part of my career designing and building scalable systems, from cloud infrastructure and API platforms to real-time data pipelines. As CTO I'm responsible for Sugesto's technical architecture and making sure the platform is fast, secure and ready for whatever comes next. I believe great engineering means removing complexity, not adding it. When I'm not reviewing pull requests, our CEO and I are usually somewhere on a football pitch trying to settle an old score.
Valentina Begić
CCO
I lead commercial strategy with a focus on sustainable growth, data-driven decision-making and long-term business profitability. I built my experience at leading companies in FMCG, IT and management consulting, working on the optimization of business models, commercial strategies and operational efficiency. If I'm not with Excel spreadsheets, there's a good chance I'm somewhere in the mountains.